DISQUS

Instigator Blog: Enterprise 2.0 Startups - Know Your Market

  • Rick · 1 year ago
    I don't understand those two comments above me, but as for Enterprise 2.0, I agree with everything you said. You focused mainly on software businesses, but those tips can be applied to any e-business.
  • Benjamin Yoskovitz · 1 year ago
    Rick - I probably removed those comments.

    Appreciate your input / thoughts. Hope you'll stick around.
  • davidC · 1 year ago
    Rick, I completely agree with you, those tips can certainly be applied to any internet business..

    Thanks for neatly presenting such a great list of tips!
  • kapanpun · 1 year ago
    Enterprise 2.0 converged in Boston June 9 to 12 to create the single largest gathering of the people and companies changing the way we work
  • Benjamin Yoskovitz · 1 year ago
    Yes, I'm sorry I missed it, but I wasn't able to go -- next time.

    I do think enterprise social software needs this kind of event and exposure to allow companies to get-together and figure out what's going on, what's working, etc.
  • Jason Kealey · 1 year ago
    Excellent post, Ben.
  • Benjamin Yoskovitz · 1 year ago
    Thanks Jason. Hope you'll keep coming back.
  • Darren Spratt · 1 year ago
    I am running a Web Development firm as well and have just started a website of my own which is directly to consumers. I am thinking of moving to product business from service business myself - after I got a few email saying 'I want to advertise my business on your website' whereas the website still needs a lot of improvement! Enterprise 2.0 rocks if you have resources for it.
  • Chris Brogan · 1 year ago
    I think you're quite on to something. As an enterprise employee who is out there messing with startups and internet companies, I'm often surprised what small development teams think an enterprise user base wants. Great post, mister!
  • Benjamin Yoskovitz · 1 year ago
    The struggle between innovation and status quo will be with us for quite some time. You can't change the way companies work in a few days, it takes a long time. On top of which, companies will often want to just dip a toe vs. go whole hog into something.

    Thanks for stopping by and commenting Chris, much appreciated.
  • Chris Brogan · 1 year ago
    Stupid auto-responder. :(
  • DanGTD · 1 year ago
    Thanks for the great article.

    Which do you think is better for a Saas, selling to individuals or selling to companies?
  • Benjamin Yoskovitz · 1 year ago
    B2C (Business to Consumer - selling to individuals) and B2B (Business to Business) are different in a lot of ways. It's not that one is better than the other, they're just different. Individuals are less likely to have ANY concerns with the SaaS model though, whereas businesses may still have some issues - be it security, uptime, etc. These are things that consumers think of less when making buying decisions.
  • Jenny · 1 year ago
    I do think enterprise social software needs this kind of event and exposure to allow companies to get-together and figure out what's going on, what's working, etc.
  • Rose · 1 year ago
    I think that Enterprise 2.0 is the best. But the truth is that choosing a program is very much like choosing a religion. If you already preferred one, you would not believe what others would say about the other religion.
  • Mike Huang · 1 year ago
    Great great post. I think a lot of entrepreneurs have a lot to learn from this post. I definitely have a lot more to learn.

    -Mike
  • Zang H · 1 year ago
    Really interesting post! And I definitely agree with all of the major highlights of this post especially the point that you have to be very conscious of the budgeting decisions!
  • Dave Motheral · 1 year ago
    This is great insight. I started our Enterprise 2.0 company in 2005. We are partnered with Kodak to offer their Unified Workflow OnDemand. I think you hit the nail on the head re: support, distribution channels and who are your customers.
  • Benjamin Yoskovitz · 1 year ago
    Thanks for all the positive feedback from people - I appreciate it!
  • Matthew · 1 year ago
    Recently I started my own business. Having grown up with a family that had their own and, and a father which is very business-minded; I had a pretty good idea about how to structure my services.

    I feel that a lot of businesses fail do to not entering the business world with good strategies. I feel that your article here addresses this point. If you don't start with a good exit strategy, and are true to yourself about why you have the business, then you can't fully help the customer. In the end, this will lead to your failure.
  • Pradnie · 1 year ago
    Having absolutely no family history or experience in business, I, due to my wife's idea and motivation decided to put my feet in this so far untouched water.
    I read, and re-read books and articles about how to start-up and run a business to make up to the lack of experience, but each time I come to the point about "Knowing your market" just like Benjamin's point # 5, I stumble.
    My question is, what if your market is not created? In other words, what if you are introducing a new product. It is easy to get in the business selling what is already popular. But what if your item is new? How do you know and understand the market, your potential customers?
  • Agence Web Geneve · 1 year ago
    Nice tips here. Keep us such interesting posts and tips !
  • Ordbog · 6 months ago
    I recently started my own business and therefore I found this post very informative.
    Especially the parts about when and what are companies buying.
  • Daria · 3 months ago
    Ben,
    Thanks for a great collection of tips! I've passed it to my collegue :) Some points, especially the one about customer support are so true.
  • Benjamin Yoskovitz · 3 months ago
    Daria - Glad you enjoyed the post and shared it with your colleagues. Hope to get more feedback from you (and them) in the future...
  • Harvy · 2 months ago
    Really great article Ben, Thank you :)