DISQUS

Rob · 1 year ago

Hi Ben,

I'm glad that you finally got the recognition you so obviously deserve:-o but I have to say that it does take a bit of a mind shift in not only the job market but also in the mind of clients.

Sadly from my experience, organisations tend to leave it a bit late when they have problems with their IT strategy or Software Product development, and then the fire engine is pulled out with a flashing light and siren a running!

I do agree that some clients are good when it comes to building a relationship, but in the main they have slipped into their own comfort zone, where 'just-in-time-software' really means 'just-in-time-panic'.

I hope that on reading this and the journal you refer to, that there is a mind shift in my industry.

cheers

Leonid S. Knyshov · 1 year ago

Hi Ben,

I agree with you. The linked site is my personal brand. I find that LinkedIn does the job superbly.

I do personal branding work for a few clients and the requests are increasing as people become more aware and anxious to transition their offline reputations into the online world.

Leonid

Den · 1 year ago

Can't disagree with you. Personal Branding is one of the main keys to success in the Job Market and plain social internet life. You'll see the results faster, if you put yourself a higher goal. "If you want to shoot the bird, aim to the Sun and you will shoot the bird.."

Ryan Ward · 1 year ago

One of the best parts about personal branding to these groups online is that if you are willing to put in some work, you can certainly go a long way towards personal branding without spending tons of money that you otherwise would through other media.

Jonathan · 1 year ago

Ben, in my experience, everyone has a personal brand whether or not they've actively worked on building it in the same way every company has a brand, be it good or bad, regardless of whether the business is aware of what that is. Since you're going to have a personal brand anyway, you may as well take an active role in how what it is.

tim · 1 year ago

Branding is huge in my business..i am a metal artists...not so much personal branding but product branding for sure...awesome article...i will bee back to read more..i just foud your blog today!!!

Rick NHS · 1 year ago

I agree with much of what you've stated, especially when applying it towards job candidates. However, I'm not so big on personal branding... company branding yes... but personal branding doesn't necessarily benefit me and my daily activities. On that note, there are many professionals in job positions that do require personal branding (and a lot of it) - for example: real estate agents, miscellaneous salespeople, politicians, Donald Trump, etc.

Keeleras · 1 year ago

I recently made a post about building brand identity on my blog, and I really think that your post has one crucial element that many people will miss: You can't live exclusively online. You have to build your brand in the real business community. Trade shows are great for this if you can find a good one, but what other suggestions would you offer?

Louise · 1 year ago

In today's fast changing online world personal branding is vital. But it is about more than simply getting your image everywhere. Imagine what leverage your online company will have when your reputation for honesty, integrity and sound innovation precede you! Strive to provide solutions for online marketers. Choose quality content. Forget being keyword driven: focus rather on supplying valid information and clear strategies for success.

jane doe · 1 year ago

re: Keelaras, I completely agree. Trade Shows are a great way to introduce or push your brand.

I have found a lot of great groups on Meet Up, most recently one out of NYC that specializes in personal branding. It's an obvious concept, but one most people don't realize the potential of.

hunter jackson · 1 year ago

Personal branding is just as important as company branding in my opinion. I am a Realtor, do clients hire my company? NO! They hire me. I love social media, blogging platforms etc.

Hippie Dippy · 1 year ago

Thanks for the great article! It's difficult to think of doing offline branding with the wayy our society is today.

Angie Perez · 1 year ago

Great article. I am a freelance makeup artist so personal branding is something I take seriously. I'm just starting to use social media to expand my brand and am excited about the possibilities.

zork · 1 year ago

Personal branding is essential during recession. Earthlings should do anything and everything to get a job and hang onto it with all of your might.

Zac Davis · 1 year ago

Personal branding is essential regardless the economic situation. In my job, freelance writing, it is especially important. I think a blog is the easiest way to "brand yourself" so to speak. Any other thoughts on the best way to brand yourself?

Ben Yoskovitz · 1 year ago

Thanks for all the comments!

@Zac: Blogging is a great start. Networking in-person is probably the best thing you can do. It builds confidence and ensures that you don't get stuck behind a computer permanently focusing on the big world. Sometimes focusing on the "small, local" world is key.

Jason · 1 year ago

Yes, I strongly believe that personal branding can play an important role in a person's success, especially if they are in a business like real estate, where your name is everything. Many home business guru's and internet marketing guru's have also done quite well through personal branding.

jennifer stewart · 1 year ago

Name recognition is the key here and personal branding through blogging can build a successful following online.

Mike at Pacebutler Recycling · 1 year ago

Hi Ben,

I agree with you on the importance of personal branding. Of course, it's a two-edged approach - the more you publicize your name and the work that you do, the more people will actually evaluate the merits of your work. People will know instantly if you do quality work or a patched-up job. Like some of the guys who left their comments here, my difficulty is getting traction in offline personal branding to complement my online effort. Thanks for this thought-provoking article.

Aaron · 1 year ago

I am a big believer in branding. Take a look at Apple - who would have thought that would be a common household name? The same can be done for a person. Hannah Montana is a good example of personal branding even though it is an alias.

Kris the window washer · 1 year ago

Without that all important image, you don't have much of a company. Consumer confidence comes from warm leads and a constant presence in the marketplace. Get your image out there!

Jodi Suguitan · 1 year ago

Great post! I think with the ease at which everyone can get a website up and running and greater competition for market share, branding will continue to play a bigger role. Being able to stand out from the crowd to some segment of the market will be the key to success.

Jennifer Giraldi · 11 months ago

Personal branding is extremely important, especially in real estate!