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I do have one comment though, which is, if you are starting a web2.0 company or something that the readers of TC (or another site like that) should be interested in, getting a mention will not be the silver bullet answer. You don't say it will be but I want to just chime in - if your marketing strategy is to get mention or a post by the A-lister in question, it won't take you to "wildly successful" - yes, it's happened, but there are still core business principles that come into play.
My two cents, as I hope for the magical post but realize there is work to do before, and after, it happens :p
Jason Alba
CEO - JibberJobber.com
:: self-serve career management ::
Without a doubt, if your strategy is "Have the A-listers talk about you," and that's it -- you're in big, big trouble.
But without a doubt the noise and buzz they can create is of value.
On another tangent...the "A-list" seems to be thrown around so arbitrarily. Some bloggers even consider themselves A-listers as part of their strategy to create buzz or controversy...take your pick. I know my point of view is kinda random and callow, but I think you know what I'm getting at. I think. :P
Lots of people believe their own hype. It's human nature.
Good angle in the final paragraph. A-listers -- or whatever you want to call them -- can be tremendously influential in generating buzz that can drive signups.
For some web2.0 outfits, getting the network effect in is absolutely critical for it to work ... and the benefit of having Guy Kawasaki or Jason Calacanis front your outfit can't be measured in dollars. Or, rather, it can, but you know what I mean. ;)
Cheers
t @ dji
Having a small group of loyal readers and giving them the content they need is just as important as the strive to be A-list
That may mean I don't break 100k in traffic ranking or some other arbitrary measure of "A-list" blogs, but that's OK.
I'd rather help one million readers and have them value the blog than look for 5-10 A-list bloggers to make my site something of "value."
Good post, Ben; the important thing is to know the goals of your blog and work that to what you want to have happen.
And reaching them is the same as reaching anyone, the only real difference is that A-listers aren't likely to respond as quick. Part of that is because they're overwhelmed with contacts...so you reach out in different ways: blogs, linkbait, Twitter, etc. and then get others to help you too.
Blogging doesn't work too differently from the world of business where pecking orders are in place. At least with blogging, everyone can be the king of his own domain, unlike in business where bowing to superiors is commonplace.
I'm not "in the mix" of blog or Web 2.0 A Lists in the same way as you and the other commentors are (more involved), but I wanted to say that I enjoy blogs themselves much more than social network communities - if for no other reason then the information is usually posted so straightforward and much easier to find.
I'd much rather find great bloggers and see what they have to say then weed my way through tons of comments, reactions, etc.
LOL, I thought that was called a "forum" ;)
Thanks for the post! I thoroughly enjoyed myself.
I agree with you wholeheartedly on blogs vs. forums - I've never been able to get into forums that much. Even just logging in holds me back. I do know there's lots of value in forums, but I've never found a way to get hooked on many of them.
I enjoy blogs the most. Especially truly interesting ones that get a person thinking :)