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Warning: Do You Know Your Best Customers?

Started by Benjamin Yoskovitz · 10 months ago

If you don’t, you’re losing lots of business
Hopefully you know which of your customers spends the most money. And you might have some additional anecdotal evidence about them, but you probably haven’t dug deep enough.

Customer Profiling
“ ... Continue reading »

4 comments

  • engtech

    1 year ago

    Have you read Made to Stick yet?

    That's one of the things they highlighted -- that successful companies know exactly who their customers are, and even have names for them. So when it comes time to design features, or change something they can put themselves in the mindset of the customer.
    reply
  • nakedjonny

    1 year ago

    lol, I feel so special, people want to know that much about me.
    reply
  • lotusflower

    1 year ago

    Lots of ideas about getting to know your customers better -- and I must admit, useful too.
    reply
  • Jules

    6 months ago

    You are absolutely right, individuals want to be treated as individuals and spoken to with relevance. Treating customers as a number simply doesn't work!
    reply

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